Readers per copy: 2.2
Sex
Male	61%
Female	39%
Age
Under 50	7%
50-54	16%
55-59	33%
60-64	27%
65-69	10%
70 or over	7%
Average: 58.9
Education
Attended College or better	86%
Graduated College or better	62%
Postgraduate degree	29%
Employment
Work full time	59%
Work part time	8%
Retired	33%
Never worked outside home	<1%
Home Ownership
Own main residence	95%
Rent	5%
Marital Status
Married	83%
Divorced/separated	11%
Widowed	2%
Single, never married	4%
Average Value of Main Residence:	$424,233
Average Household Income:	$129,817
Average Household Net Worth:	$953,673

Interesting Facts

• 86% of Where to Retire readers are likely to relocate
• 56% of readers will visit 3-4 times before deciding to relocate to a particular town
• 40% of readers will move seasonally between 2 or more residences
• 93% of readers rate the magazine’s content as excellent to good
• 67% of readers read three-fourths or more of the magazine

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